Type With Pride

Role: Execution and PR

Produced under Ogilvy & Mather New York

Awards: Cannes Lions 2017 Silver in Typography (Digital) and Bronze in Typography (Brand, Corporate and Communication Design) | The One Show 2018 Silver in Typography | Clio 2018 Bronze in Brand Design | D&AD Yellow Pencil in Campaign Branding & Identity

Credit

Alfonso Marian (CCO), Chris Rowson (CD), Bastien Baumann (CD), Rodrigo Moran (CD), Robyn Makinson (Designer), Kien Quan, Justin Au (Motion Graphics), Kazunori Shiina (AD/Typeographer) Akiko Nakashima (Executive Producer), Bill Berman (Group Director)

Gilbert Baker, LGBTQ activist and the creator of the iconic Rainbow Flag sadly passed away on March 31, 2017. and artist. To honor his legacy, NewFest and NYC Pride partnered with Fontself to create 'Gilbert,' a free font inspired by the design language of the iconic Rainbow Flag.

ABOUT THE FONT

The Gilbert font was originally designed for striking headlines and statements that could live on banners for rallies and protests and it is now currently being built out into a whole family of weights and styles. The font is available in two versions, a standard vector font and a color font (in OpenType-SVG format) currently usable in Photoshop CC 2017 only. Both are early beta previews that you can download below for free. For updates on about new font weights, styles and creative contests, follow us on our website, Instagram, Twitter, and on our development blog.

Case Study Video

Downloadable Artwork

Baker was known for helping friends create banners for protests and marches. In the spirit of his creative and collaborative nature, we created free downloadable art intended to be shared digitally and held high at pride events, protests and rallies.

Here’s what happened

We became the official font for the city of Madrid, Spain with people using the font around the world.

Vice President, Joe Biden proudly represented us at the National Democrat Convention.

Brands such as the NBA, Adobe and Nissan proudly used our font.

We are in sculptures, apps and universities.

We had a Times Square takeover for one month.