Olympics (Produced)

Kien Quan (CW/AD/Videographer), Anderson Ko (Videographer), Andy Ward (Videographer), Daniel Zhu (Videographer)

Role: Concept, Script, Videography

 

 

From the streets to the stage, the urban culture of bboying (breakdance) is entering a new frontier: the 2018 Buenos Aires Youth Olympic Games and the 2020 Tokyo World Olympics. We were contacted by the International Olympic Committee to create a piece that will inspire fans to follow the stories of these athletes.

With a quarter of a million impressions, almost 90,000 views, 1,300 shares and zero paid media, this video has successfully struck a chord with the dance community.